| PRESS RELEASE 16 September 2015 Brightlands Challenge at World Expo Milan The internationally focused Province of Limburg will be represented at World Expo Milan 2015 as a participant in the Dutch pavilion. Here it will promote the Brightlands campuses as European economic hotspots in the field of materials, food, health and smart services. This is the first time the four campuses have been represented together at an international event. A Brightlands Challenge will take place on 23 September. The 34th World Expo exhibition, which runs from 1 May until 31 October 2015, is expected to attract 30 million visitors to Milan. More than 140 countries, including the Netherlands, are taking part. The Province of Limburg has been given the opportunity to participate in the Dutch pavilion. The World Expo is a unique opportunity to introduce an international audience to the Brightlands campuses in Sittard-Geleen, Maastricht, Venlo and Heerlen. And, at the same time, Limburg's unique location, sharing borders with Germany and Belgium, will be highlighted. Their location makes Limburgers effective partners in cross-border collaborations. Twan Beurskens, Regional Minister of Economic Affairs for the Province of Limburg: 'We are taking the opportunity to present Limburg at this World Expo. It's important for the world to know what we have to offer. In the field of knowledge and manufacturing we are one of the most innovative regions in western Europe. Businessmen, academics and investors all over the world must know what's happening in Limburg.' International reputation Bert Kip, CEO of Brightlands Chemelot Campus: 'We've being working together under the name Brightlands for a year now, and the name is already well known in the region. But as campuses we've taken this name in order to promote ourselves internationally. The World Expo gives us an excellent opportunity to position Brightlands internationally as the place for knowledge and business when it comes to materials, health, food and smart services.' Jan Kees Dunning, CEO of Brightlands Maastricht Health Campus: 'We present Brightlands to World Expo visitors in a number of different ways. Our stand symbolises our motto, "Knowledge Crossing Borders’", through a school bus, which was converted in no time at all into an attractive information point and place to meet.' Frans van Leijden, CEO of Brightlands Campus Greenport Venlo: 'We also offer a programme which focuses on a number of Brightlands' areas of expertise. And we show Limburgers how they can use the Expo as a platform for their activities. The Expo also offers a good opportunity to talk to new target groups and to tell them directly what's happening on the Brightlands campuses.' Peter Verkoulen, CEO of Brightlands Smart Services Campus: 'We are the newest Brightlands campus. Our aim is to develop smart services which allow companies to use ground-breaking innovative techniques to respond the challenges facing our planet. During the Brightlands Challenge at the World Expo in Milan we're keen to explore further how we can use the knowledge we have on our campus in the field of sustainability and health, in conjunction with specialists in the field of materials, health and food.' Brightlands Challenge on 23 September In Milan, the province and the campuses will arrange meetings between international academics and businesses around a wide range of subjects related to the theme of the World Expo, Feeding the Planet, Energy for Life. On 23 September a special Brightlands Challenge will take place. The programme for this can be found at www.brightlands.com/milano. The press are welcome to attend this meeting. You can find more details and contact information at the end of this press release. The driving forces behind the Limburg stand are the Province of Limburg, Connect Limburg, the Brightlands campuses and NV Industriebank LIOF. The Minister of Economic Affairs of the German state of North Rhine Westphalia (NRW) has invited a delegation from Limburg, led by regional minister Twan Beurskens, to take part in a programme organised by NRW on 24 September. This will be followed by a reception in German pavilion at the Expo. Brightlands Brightlands is the brand name of Limburg's knowledge economy. It is a partnership between Chemelot Campus, Maastricht Health Campus, Campus Greenport Venlo and Smart Services Campus Heerlen. The four campuses are located in Limburg. Brightlands is also involved in the research programme of Maastricht University, Zuyd University of Applied Sciences and the Province of Limburg. Chemelot Campus specialises in materials and chemistry, Maastricht Health Campus in health, Campus Greenport Venlo in food and smart services and Campus Heerlen in smart services. On the Limburg campuses, businesses, education and knowledge institutions and the government work closely together on grand challenges, taking full advantage of the unique international location. For more information, go to: www.brightlands.com. Connect Limburg Connect Limburg is the branding organisation of the province of Limburg. More information about Limburg is available at: www.limburgcrossborders.com. Note for editors (not for publication) For more information please contact:
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